269 lines
4.8 KiB
Markdown
269 lines
4.8 KiB
Markdown
# ASO Audit Template
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Use this template to conduct a systematic App Store Optimization audit.
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---
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## App Information
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| Field | Value |
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|-------|-------|
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| App Name | |
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| Platform | [ ] iOS [ ] Android |
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| Category | |
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| Current Downloads | |
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| Current Rating | |
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| Audit Date | |
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---
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## Metadata Audit
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### Title Analysis
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| Criterion | iOS (30 chars) | Android (50 chars) |
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|-----------|----------------|---------------------|
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| Current Title | | |
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| Character Count | /30 | /50 |
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| Primary Keyword Present | [ ] Yes [ ] No | [ ] Yes [ ] No |
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| Brand Name Position | | |
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**Title Score:** ___/10
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**Recommendations:**
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- [ ]
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- [ ]
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### Subtitle / Short Description
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| Criterion | iOS Subtitle (30 chars) | Android Short Desc (80 chars) |
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|-----------|-------------------------|-------------------------------|
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| Current Text | | |
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| Character Count | /30 | /80 |
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| Keywords Included | | |
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| Benefit-Focused | [ ] Yes [ ] No | [ ] Yes [ ] No |
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**Score:** ___/10
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**Recommendations:**
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- [ ]
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- [ ]
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### Keyword Field (iOS Only)
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| Criterion | Status |
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|-----------|--------|
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| Current Keywords | |
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| Character Count | /100 |
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| Duplicates Present | [ ] Yes [ ] No |
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| Plurals Included | [ ] Yes [ ] No |
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| Brand Names Included | [ ] Yes [ ] No |
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**Score:** ___/10
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**Recommendations:**
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- [ ]
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- [ ]
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### Full Description
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| Criterion | iOS | Android |
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|-----------|-----|---------|
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| Character Count | /4000 | /4000 |
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| Primary Keyword Density | % | % |
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| Secondary Keywords (count) | | |
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| Feature Bullets Present | [ ] Yes [ ] No | [ ] Yes [ ] No |
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| Social Proof Included | [ ] Yes [ ] No | [ ] Yes [ ] No |
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| CTA Present | [ ] Yes [ ] No | [ ] Yes [ ] No |
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**Score:** ___/10
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**Recommendations:**
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- [ ]
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- [ ]
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---
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## Visual Asset Audit
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### App Icon
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| Criterion | Status |
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|-----------|--------|
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| Recognizable at 60x60px | [ ] Yes [ ] No |
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| Distinct from competitors | [ ] Yes [ ] No |
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| Matches app design | [ ] Yes [ ] No |
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| No text/words | [ ] Yes [ ] No |
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**Score:** ___/10
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**Recommendations:**
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- [ ]
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- [ ]
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### Screenshots
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| Screenshot | Caption | Feature Shown | Score |
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|------------|---------|---------------|-------|
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| 1 (Hero) | | | /10 |
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| 2 | | | /10 |
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| 3 | | | /10 |
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| 4 | | | /10 |
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| 5 | | | /10 |
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| Criterion | Status |
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|-----------|--------|
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| Total Screenshots | /10 (iOS) or /8 (Android) |
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| Captions Present | [ ] Yes [ ] No |
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| Consistent Style | [ ] Yes [ ] No |
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| First 3 Show Value | [ ] Yes [ ] No |
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| Device Frames Used | [ ] Yes [ ] No |
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**Overall Screenshot Score:** ___/10
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**Recommendations:**
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- [ ]
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- [ ]
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### App Preview Video
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| Criterion | Status |
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|-----------|--------|
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| Video Present | [ ] Yes [ ] No |
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| Duration | seconds |
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| Shows Core Features | [ ] Yes [ ] No |
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| Hook in First 5 Seconds | [ ] Yes [ ] No |
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| CTA at End | [ ] Yes [ ] No |
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**Score:** ___/10
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---
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## Keyword Performance Audit
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### Current Keyword Rankings
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| Keyword | Current Rank | Volume | Competition | Score |
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|---------|--------------|--------|-------------|-------|
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### Keyword Opportunities
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| Keyword | Current Rank | Potential | Action |
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|---------|--------------|-----------|--------|
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---
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## Rating & Review Audit
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### Rating Summary
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| Metric | Value |
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|--------|-------|
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| Current Average Rating | /5.0 |
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| Total Ratings | |
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| Ratings (Last 30 Days) | |
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| 5-Star Percentage | % |
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| 1-Star Percentage | % |
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### Review Analysis
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| Category | Count | Common Themes |
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|----------|-------|---------------|
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| Positive (4-5 stars) | | |
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| Neutral (3 stars) | | |
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| Negative (1-2 stars) | | |
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### Response Rate
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| Metric | Value |
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|--------|-------|
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| Reviews Responded | % |
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| Avg Response Time | hours |
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**Rating Score:** ___/10
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**Recommendations:**
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- [ ]
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- [ ]
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---
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## Competitor Comparison
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### Top 3 Competitors
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| Metric | Your App | Competitor 1 | Competitor 2 | Competitor 3 |
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|--------|----------|--------------|--------------|--------------|
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| Name | | | | |
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| Rating | | | | |
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| Total Ratings | | | | |
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| Downloads | | | | |
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| Title Keywords | | | | |
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| Screenshot Count | | | | |
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### Competitive Gaps
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| Gap Identified | Opportunity |
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|----------------|-------------|
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---
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## Overall ASO Score
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| Category | Weight | Score | Weighted |
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|----------|--------|-------|----------|
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| Title/Metadata | 25% | /10 | |
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| Keywords | 25% | /10 | |
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| Visual Assets | 25% | /10 | |
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| Ratings/Reviews | 25% | /10 | |
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| **TOTAL** | 100% | | **/100** |
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---
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## Priority Action Items
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### High Priority (This Week)
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1. [ ]
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2. [ ]
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3. [ ]
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### Medium Priority (This Month)
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1. [ ]
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2. [ ]
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3. [ ]
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### Low Priority (This Quarter)
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1. [ ]
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2. [ ]
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3. [ ]
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---
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## Audit Sign-Off
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| Role | Name | Date |
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|------|------|------|
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| Auditor | | |
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| Reviewer | | |
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| App Owner | | |
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---
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## Notes
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_Additional observations and context:_
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