Two scoped changes for the no-spend growth launch (Growth Launch Kit,
Notion page 3a1ac25eb49f81099cc9f3a4286c8ec4):
1. README.md and distribution/play-listing.md said Google Play was
"coming soon" / internal-testing-only, while distribution/retention-analysis.md
and the live play.google.com listing show it's actually public with 1K+
installs. Fixed the contradiction, added Google Play as a third install
channel, and added an accurate mention of the new offline demo mode
("Try a Demo" — reasoning, grep, diff, permission prompt, ~30s, no server)
matching what app/demo.tsx + src/lib/demo-script.ts actually render.
play-listing.md's stale pre-launch checklists are marked historical
instead of rewritten, so #83's ASO copy/keyword work is untouched.
2. Added the demo funnel's key metric (demo-completion, per the launch
kit) as four consent-gated PostHog events: demo_started,
demo_step_advanced, demo_completed, demo_exited_to_connect. Pure
property-derivation logic lives in src/lib/demo-analytics.ts (no
RN/PostHog imports, unit-tested with node --test, same pattern as
analytics-classify.ts) and is wired into app/demo.tsx's lifecycle.
Updated docs/analytics.md's event table and the privacy policy's event
list (distribution/privacy-policy.md + its two HTML mirrors) per the
repo's "new event requires a policy update" convention.
Co-authored-by: Claude Fable 5 <noreply@anthropic.com>
7.3 KiB
Activation Analytics — Design Record
Design record for the PostHog-based activation-funnel analytics added to OpenCode Mobile,
and how it is disclosed and consent-gated. Companion to docs/playstore.md (Data safety)
and distribution/privacy-policy.md (user-facing policy). GitHub issue: #63.
Note: the same consent flag also gates a third, separate data flow not covered by this doc: delivery of user-shared diagnostic reports to our self-hosted Chatwoot support inbox (
src/lib/chatwoot.ts,src/lib/diagnostics.ts, issue #85/#88). That flow is triggered manually ("Share Report"), not automatic like Sentry/PostHog. It is disclosed alongside Sentry and PostHog in every surface in the table below; seedistribution/privacy-policy.md§3b for the full description.
Goal
Answer one product question: do new users successfully connect to their opencode server and reach first value (message sent → response received)? Nothing else is tracked.
SDK and destination
| Item | Value |
|---|---|
| SDK | posthog-react-native, self-instantiated (no PostHogProvider, no autocapture) |
| Destination | PostHog EU region — https://eu.i.posthog.com (override: EXPO_PUBLIC_POSTHOG_HOST) |
| API key | EXPO_PUBLIC_POSTHOG_KEY (CI secret; unset ⇒ analytics is a strict no-op) |
| Identity | PostHog's random app-generated anonymous ID only; no identify() calls, no user IDs |
| Code | src/lib/analytics.ts (wrapper), src/lib/analytics-classify.ts (error bucketing), src/lib/demo-analytics.ts (demo-funnel property derivation), src/lib/telemetry.ts (consent gate) |
Event schema
Keep this table in 1:1 sync with AnalyticsEvent in src/lib/analytics.ts and with
section 3a of distribution/privacy-policy.md.
| Event | Fired when | Properties | Call site |
|---|---|---|---|
app_opened |
Once per JS session, as soon as analytics is enabled (cold start with prior consent, or immediately after consent grant) | is_first_open: boolean |
app/_layout.tsx, src/lib/telemetry.ts |
connection_form_submitted |
User taps Connect/Save with a non-empty server URL | mode: "quick" | "advanced" |
app/connection/add.tsx |
connection_attempted |
A real connection test starts (advanced mode: fired on save, no pre-flight check) | source: "onboarding" | "edit_test" |
src/stores/connections.ts, app/connection/add.tsx |
connection_succeeded |
Health check responds OK | source |
src/stores/connections.ts |
connection_failed |
Health check fails | source, error_class |
src/stores/connections.ts |
message_sent |
User sends a prompt to an agent session (excludes slash commands) | — | src/stores/sessions.ts |
response_received |
Agent response finishes streaming (busy → idle), excluding user-aborted runs | — | src/stores/events.ts |
demo_started |
The offline /demo screen mounts (no server, no network) |
— | app/demo.tsx |
demo_step_advanced |
User advances a step in the scripted demo (currently: replies to the demo's permission prompt) | step_index, step_name, reply ("once" | "always" | "reject") |
app/demo.tsx, src/lib/demo-analytics.ts |
demo_completed |
The scripted demo reaches its end (completion or denial message shown) — the key demo activation metric | outcome ("completed" | "denied") |
app/demo.tsx, src/lib/demo-analytics.ts |
demo_exited_to_connect |
User taps "Connect your own server" on the demo's CTA card | reached_completion (boolean) |
app/demo.tsx |
error_class is one of a fixed enum — malformed-url, no-internet, server-unreachable,
unauthorized, tls-error, timeout, unknown (src/lib/analytics-classify.ts). The raw
error string is never sent (it can embed hostnames/IPs/tokens).
PII rule: properties are flat primitives only (AnalyticsProps). Never add server URLs,
hostnames, ports, prompts, message/file content, tokens, or raw error text. Adding any new
event or property requires updating the privacy policy (section 3a) and the consent modal
copy in the same PR.
Consent gating
Single consent flag (opencode_telemetry_consent in expo-secure-store) gates both
Sentry and PostHog — there is no separate analytics toggle. Managed by src/lib/telemetry.ts.
- Off by default. First launch shows
TelemetryConsentModal(discloses crash reports AND usage analytics). No SDK is initialised before a "granted" decision. - Grant:
initSentry()+initAnalytics();app_openedfires (once-per-session guard). - Decline / never asked:
track()is a strict no-op; the PostHog client is never created; nothing is written locally (the first-open flag is only touched post-consent). - Revoke (Settings → Privacy → Crash Reports & Usage Analytics):
- Sentry client closed.
- PostHog: buffered-but-unsent events are DROPPED, not flushed.
ConsentGatedPostHogoverrides the SDKfetch()transport; after revocation every request short-circuits to a synthetic 200, soshutdown()drains the queue with zero bytes leaving the device. SDKoptOut()is persisted first so a re-created client can't capture either.
- Re-grant mid-session:
optIn()clears the persisted opt-out; theapp_openedsession guard prevents double-counting.
Disclosure surfaces (must stay in sync)
| Surface | File |
|---|---|
| First-launch consent modal | src/components/TelemetryConsentModal.tsx |
| Settings toggle label/description | app/(tabs)/settings.tsx |
| Privacy policy (canonical md) | distribution/privacy-policy.md §3a, §3b, §4, §5 |
| Privacy policy (store/site html) | distribution/privacy-policy.html, docs/privacy/index.html (live gh-pages) |
| Play Data safety draft | distribution/play-listing.md |
| Play ops checklist | docs/playstore.md item 7 |
| Apple nutrition label | Apple addendum in distribution/privacy-policy.md (Usage Data → Product Interaction: Yes) |
Verification checklist — TODO
Not yet verified end-to-end. Each item needs a real device/emulator run with a network sniffer or PostHog live-events view:
- TODO: Fresh install → decline consent → exercise full app flow → confirm zero requests to
eu.i.posthog.comandsentry.io. - TODO: Fresh install → allow consent → confirm
app_openedarrives withis_first_open=true; second launch sendsis_first_open=false. - TODO: Onboarding quick-connect success path emits
connection_form_submitted(mode=quick)→connection_attempted(source=onboarding)→connection_succeeded. - TODO: Failure path emits
connection_failedwith a coarseerror_classand no raw error text/hostname in the payload. - TODO: Send message + receive response emits
message_sentandresponse_received; aborted run emits noresponse_received. - TODO: Revoke mid-session while offline (events buffered) → go online → confirm buffered events are dropped (no PostHog traffic after revoke).
- TODO: Revoke → re-grant in same session →
app_openednot double-counted. - TODO: Build without
EXPO_PUBLIC_POSTHOG_KEY→ analytics is a complete no-op (no init log, no network). - TODO: Inspect one real payload of every event type in PostHog and confirm property allowlist matches the schema table above.
- TODO: Play Console Data safety form re-submitted to match
distribution/play-listing.mddraft before next release.