4.8 KiB
4.8 KiB
ASO Audit Template
Use this template to conduct a systematic App Store Optimization audit.
App Information
| Field | Value |
|---|---|
| App Name | |
| Platform | [ ] iOS [ ] Android |
| Category | |
| Current Downloads | |
| Current Rating | |
| Audit Date |
Metadata Audit
Title Analysis
| Criterion | iOS (30 chars) | Android (50 chars) |
|---|---|---|
| Current Title | ||
| Character Count | /30 | /50 |
| Primary Keyword Present | [ ] Yes [ ] No | [ ] Yes [ ] No |
| Brand Name Position |
Title Score: ___/10
Recommendations:
Subtitle / Short Description
| Criterion | iOS Subtitle (30 chars) | Android Short Desc (80 chars) |
|---|---|---|
| Current Text | ||
| Character Count | /30 | /80 |
| Keywords Included | ||
| Benefit-Focused | [ ] Yes [ ] No | [ ] Yes [ ] No |
Score: ___/10
Recommendations:
Keyword Field (iOS Only)
| Criterion | Status |
|---|---|
| Current Keywords | |
| Character Count | /100 |
| Duplicates Present | [ ] Yes [ ] No |
| Plurals Included | [ ] Yes [ ] No |
| Brand Names Included | [ ] Yes [ ] No |
Score: ___/10
Recommendations:
Full Description
| Criterion | iOS | Android |
|---|---|---|
| Character Count | /4000 | /4000 |
| Primary Keyword Density | % | % |
| Secondary Keywords (count) | ||
| Feature Bullets Present | [ ] Yes [ ] No | [ ] Yes [ ] No |
| Social Proof Included | [ ] Yes [ ] No | [ ] Yes [ ] No |
| CTA Present | [ ] Yes [ ] No | [ ] Yes [ ] No |
Score: ___/10
Recommendations:
Visual Asset Audit
App Icon
| Criterion | Status |
|---|---|
| Recognizable at 60x60px | [ ] Yes [ ] No |
| Distinct from competitors | [ ] Yes [ ] No |
| Matches app design | [ ] Yes [ ] No |
| No text/words | [ ] Yes [ ] No |
Score: ___/10
Recommendations:
Screenshots
| Screenshot | Caption | Feature Shown | Score |
|---|---|---|---|
| 1 (Hero) | /10 | ||
| 2 | /10 | ||
| 3 | /10 | ||
| 4 | /10 | ||
| 5 | /10 |
| Criterion | Status |
|---|---|
| Total Screenshots | /10 (iOS) or /8 (Android) |
| Captions Present | [ ] Yes [ ] No |
| Consistent Style | [ ] Yes [ ] No |
| First 3 Show Value | [ ] Yes [ ] No |
| Device Frames Used | [ ] Yes [ ] No |
Overall Screenshot Score: ___/10
Recommendations:
App Preview Video
| Criterion | Status |
|---|---|
| Video Present | [ ] Yes [ ] No |
| Duration | seconds |
| Shows Core Features | [ ] Yes [ ] No |
| Hook in First 5 Seconds | [ ] Yes [ ] No |
| CTA at End | [ ] Yes [ ] No |
Score: ___/10
Keyword Performance Audit
Current Keyword Rankings
| Keyword | Current Rank | Volume | Competition | Score |
|---|---|---|---|---|
Keyword Opportunities
| Keyword | Current Rank | Potential | Action |
|---|---|---|---|
Rating & Review Audit
Rating Summary
| Metric | Value |
|---|---|
| Current Average Rating | /5.0 |
| Total Ratings | |
| Ratings (Last 30 Days) | |
| 5-Star Percentage | % |
| 1-Star Percentage | % |
Review Analysis
| Category | Count | Common Themes |
|---|---|---|
| Positive (4-5 stars) | ||
| Neutral (3 stars) | ||
| Negative (1-2 stars) |
Response Rate
| Metric | Value |
|---|---|
| Reviews Responded | % |
| Avg Response Time | hours |
Rating Score: ___/10
Recommendations:
Competitor Comparison
Top 3 Competitors
| Metric | Your App | Competitor 1 | Competitor 2 | Competitor 3 |
|---|---|---|---|---|
| Name | ||||
| Rating | ||||
| Total Ratings | ||||
| Downloads | ||||
| Title Keywords | ||||
| Screenshot Count |
Competitive Gaps
| Gap Identified | Opportunity |
|---|---|
Overall ASO Score
| Category | Weight | Score | Weighted |
|---|---|---|---|
| Title/Metadata | 25% | /10 | |
| Keywords | 25% | /10 | |
| Visual Assets | 25% | /10 | |
| Ratings/Reviews | 25% | /10 | |
| TOTAL | 100% | /100 |
Priority Action Items
High Priority (This Week)
Medium Priority (This Month)
Low Priority (This Quarter)
Audit Sign-Off
| Role | Name | Date |
|---|---|---|
| Auditor | ||
| Reviewer | ||
| App Owner |
Notes
Additional observations and context: