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.agents/skills/app-store-optimization/assets/aso-audit-template.md

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+# ASO Audit Template
+
+Use this template to conduct a systematic App Store Optimization audit.
+
+---
+
+## App Information
+
+| Field | Value |
+|-------|-------|
+| App Name | |
+| Platform | [ ] iOS [ ] Android |
+| Category | |
+| Current Downloads | |
+| Current Rating | |
+| Audit Date | |
+
+---
+
+## Metadata Audit
+
+### Title Analysis
+
+| Criterion | iOS (30 chars) | Android (50 chars) |
+|-----------|----------------|---------------------|
+| Current Title | | |
+| Character Count | /30 | /50 |
+| Primary Keyword Present | [ ] Yes [ ] No | [ ] Yes [ ] No |
+| Brand Name Position | | |
+
+**Title Score:** ___/10
+
+**Recommendations:**
+- [ ]
+- [ ]
+
+### Subtitle / Short Description
+
+| Criterion | iOS Subtitle (30 chars) | Android Short Desc (80 chars) |
+|-----------|-------------------------|-------------------------------|
+| Current Text | | |
+| Character Count | /30 | /80 |
+| Keywords Included | | |
+| Benefit-Focused | [ ] Yes [ ] No | [ ] Yes [ ] No |
+
+**Score:** ___/10
+
+**Recommendations:**
+- [ ]
+- [ ]
+
+### Keyword Field (iOS Only)
+
+| Criterion | Status |
+|-----------|--------|
+| Current Keywords | |
+| Character Count | /100 |
+| Duplicates Present | [ ] Yes [ ] No |
+| Plurals Included | [ ] Yes [ ] No |
+| Brand Names Included | [ ] Yes [ ] No |
+
+**Score:** ___/10
+
+**Recommendations:**
+- [ ]
+- [ ]
+
+### Full Description
+
+| Criterion | iOS | Android |
+|-----------|-----|---------|
+| Character Count | /4000 | /4000 |
+| Primary Keyword Density | % | % |
+| Secondary Keywords (count) | | |
+| Feature Bullets Present | [ ] Yes [ ] No | [ ] Yes [ ] No |
+| Social Proof Included | [ ] Yes [ ] No | [ ] Yes [ ] No |
+| CTA Present | [ ] Yes [ ] No | [ ] Yes [ ] No |
+
+**Score:** ___/10
+
+**Recommendations:**
+- [ ]
+- [ ]
+
+---
+
+## Visual Asset Audit
+
+### App Icon
+
+| Criterion | Status |
+|-----------|--------|
+| Recognizable at 60x60px | [ ] Yes [ ] No |
+| Distinct from competitors | [ ] Yes [ ] No |
+| Matches app design | [ ] Yes [ ] No |
+| No text/words | [ ] Yes [ ] No |
+
+**Score:** ___/10
+
+**Recommendations:**
+- [ ]
+- [ ]
+
+### Screenshots
+
+| Screenshot | Caption | Feature Shown | Score |
+|------------|---------|---------------|-------|
+| 1 (Hero) | | | /10 |
+| 2 | | | /10 |
+| 3 | | | /10 |
+| 4 | | | /10 |
+| 5 | | | /10 |
+
+| Criterion | Status |
+|-----------|--------|
+| Total Screenshots | /10 (iOS) or /8 (Android) |
+| Captions Present | [ ] Yes [ ] No |
+| Consistent Style | [ ] Yes [ ] No |
+| First 3 Show Value | [ ] Yes [ ] No |
+| Device Frames Used | [ ] Yes [ ] No |
+
+**Overall Screenshot Score:** ___/10
+
+**Recommendations:**
+- [ ]
+- [ ]
+
+### App Preview Video
+
+| Criterion | Status |
+|-----------|--------|
+| Video Present | [ ] Yes [ ] No |
+| Duration | seconds |
+| Shows Core Features | [ ] Yes [ ] No |
+| Hook in First 5 Seconds | [ ] Yes [ ] No |
+| CTA at End | [ ] Yes [ ] No |
+
+**Score:** ___/10
+
+---
+
+## Keyword Performance Audit
+
+### Current Keyword Rankings
+
+| Keyword | Current Rank | Volume | Competition | Score |
+|---------|--------------|--------|-------------|-------|
+| | | | | |
+| | | | | |
+| | | | | |
+| | | | | |
+| | | | | |
+
+### Keyword Opportunities
+
+| Keyword | Current Rank | Potential | Action |
+|---------|--------------|-----------|--------|
+| | | | |
+| | | | |
+| | | | |
+
+---
+
+## Rating & Review Audit
+
+### Rating Summary
+
+| Metric | Value |
+|--------|-------|
+| Current Average Rating | /5.0 |
+| Total Ratings | |
+| Ratings (Last 30 Days) | |
+| 5-Star Percentage | % |
+| 1-Star Percentage | % |
+
+### Review Analysis
+
+| Category | Count | Common Themes |
+|----------|-------|---------------|
+| Positive (4-5 stars) | | |
+| Neutral (3 stars) | | |
+| Negative (1-2 stars) | | |
+
+### Response Rate
+
+| Metric | Value |
+|--------|-------|
+| Reviews Responded | % |
+| Avg Response Time | hours |
+
+**Rating Score:** ___/10
+
+**Recommendations:**
+- [ ]
+- [ ]
+
+---
+
+## Competitor Comparison
+
+### Top 3 Competitors
+
+| Metric | Your App | Competitor 1 | Competitor 2 | Competitor 3 |
+|--------|----------|--------------|--------------|--------------|
+| Name | | | | |
+| Rating | | | | |
+| Total Ratings | | | | |
+| Downloads | | | | |
+| Title Keywords | | | | |
+| Screenshot Count | | | | |
+
+### Competitive Gaps
+
+| Gap Identified | Opportunity |
+|----------------|-------------|
+| | |
+| | |
+| | |
+
+---
+
+## Overall ASO Score
+
+| Category | Weight | Score | Weighted |
+|----------|--------|-------|----------|
+| Title/Metadata | 25% | /10 | |
+| Keywords | 25% | /10 | |
+| Visual Assets | 25% | /10 | |
+| Ratings/Reviews | 25% | /10 | |
+| **TOTAL** | 100% | | **/100** |
+
+---
+
+## Priority Action Items
+
+### High Priority (This Week)
+
+1. [ ]
+2. [ ]
+3. [ ]
+
+### Medium Priority (This Month)
+
+1. [ ]
+2. [ ]
+3. [ ]
+
+### Low Priority (This Quarter)
+
+1. [ ]
+2. [ ]
+3. [ ]
+
+---
+
+## Audit Sign-Off
+
+| Role | Name | Date |
+|------|------|------|
+| Auditor | | |
+| Reviewer | | |
+| App Owner | | |
+
+---
+
+## Notes
+
+_Additional observations and context:_