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chore(launch): reconcile README/store live-status + add demo-funnel analytics (#111)

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Two scoped changes for the no-spend growth launch (Growth Launch Kit,
Notion page 3a1ac25eb49f81099cc9f3a4286c8ec4):

1. README.md and distribution/play-listing.md said Google Play was
   "coming soon" / internal-testing-only, while distribution/retention-analysis.md
   and the live play.google.com listing show it's actually public with 1K+
   installs. Fixed the contradiction, added Google Play as a third install
   channel, and added an accurate mention of the new offline demo mode
   ("Try a Demo" — reasoning, grep, diff, permission prompt, ~30s, no server)
   matching what app/demo.tsx + src/lib/demo-script.ts actually render.
   play-listing.md's stale pre-launch checklists are marked historical
   instead of rewritten, so #83's ASO copy/keyword work is untouched.

2. Added the demo funnel's key metric (demo-completion, per the launch
   kit) as four consent-gated PostHog events: demo_started,
   demo_step_advanced, demo_completed, demo_exited_to_connect. Pure
   property-derivation logic lives in src/lib/demo-analytics.ts (no
   RN/PostHog imports, unit-tested with node --test, same pattern as
   analytics-classify.ts) and is wired into app/demo.tsx's lifecycle.
   Updated docs/analytics.md's event table and the privacy policy's event
   list (distribution/privacy-policy.md + its two HTML mirrors) per the
   repo's "new event requires a policy update" convention.

Co-authored-by: Claude Fable 5 <noreply@anthropic.com>
This commit is contained in:
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2026-07-17 19:49:47 -07:00
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parent c9ec92d8b7
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docs/analytics.md
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@@ -26,7 +26,7 @@ and reach first value (message sent → response received)?** Nothing else is tr
| Destination | PostHog **EU region** — `https://eu.i.posthog.com` (override: `EXPO_PUBLIC_POSTHOG_HOST`) |
| API key | `EXPO_PUBLIC_POSTHOG_KEY` (CI secret; unset ⇒ analytics is a strict no-op) |
| Identity | PostHog's random app-generated anonymous ID only; no `identify()` calls, no user IDs |
| Code | `src/lib/analytics.ts` (wrapper), `src/lib/analytics-classify.ts` (error bucketing), `src/lib/telemetry.ts` (consent gate) |
| Code | `src/lib/analytics.ts` (wrapper), `src/lib/analytics-classify.ts` (error bucketing), `src/lib/demo-analytics.ts` (demo-funnel property derivation), `src/lib/telemetry.ts` (consent gate) |
## Event schema
@@ -42,6 +42,10 @@ section 3a of `distribution/privacy-policy.md`.
| `connection_failed` | Health check fails | `source`, `error_class` | `src/stores/connections.ts` |
| `message_sent` | User sends a prompt to an agent session (excludes slash commands) | — | `src/stores/sessions.ts` |
| `response_received` | Agent response finishes streaming (busy → idle), excluding user-aborted runs | — | `src/stores/events.ts` |
| `demo_started` | The offline `/demo` screen mounts (no server, no network) | — | `app/demo.tsx` |
| `demo_step_advanced` | User advances a step in the scripted demo (currently: replies to the demo's permission prompt) | `step_index`, `step_name`, `reply` (`"once"` \| `"always"` \| `"reject"`) | `app/demo.tsx`, `src/lib/demo-analytics.ts` |
| `demo_completed` | The scripted demo reaches its end (completion or denial message shown) — the key demo activation metric | `outcome` (`"completed"` \| `"denied"`) | `app/demo.tsx`, `src/lib/demo-analytics.ts` |
| `demo_exited_to_connect` | User taps "Connect your own server" on the demo's CTA card | `reached_completion` (boolean) | `app/demo.tsx` |
`error_class` is one of a fixed enum — `malformed-url`, `no-internet`, `server-unreachable`,
`unauthorized`, `tls-error`, `timeout`, `unknown` (`src/lib/analytics-classify.ts`). The raw